Toronto Listing Presentation Template


1/8/202410 min read

Welcome Douglas


1311 Avondale Crescent, Oakville

A whole different kind

of selling experience.

We provide unique selling services that lead to unparalleled results.

Property Details


1311 Avon Cres., Oakville




Detached Bungalow


1 Bedroom


1 Bathroom


60' x 129'

Dear client,

Preparation and teamwork is everything in this process. Please use this custom listing website as a source of support to help you move towards selling your home. Our goal is to make sure your house shines the brightest amongst your competition while appealing to the masses so that we can help someone fall in love. Fall in love with your home that is! We are excited for this opportunity to work with you and help you achieve your real estate goals.

Our best,

The Schott Team

A Little About Us

We strive to provide the most valuable services and support in the industry. We bring together content, marketing expertise, market knowledge & experience to provide an unbeatable package. With over 30 years of combined experiences, we are truly passionate about what we do and how we do it. Click here to visit our team page to learn more about each of our team members.

”Every day, they strive to improve their service to the clients by developing the right blend of technology and creativity to make sure every job done is done as efficiently as possible.”

- Clarice Turner

”Every day, they strive to improve their service to the clients by developing the right blend of technology and creativity to make sure every job done is done as efficiently as possible.”

- Brian Moten

”Every day, they strive to improve their service to the clients by developing the right blend of technology and creativity to make sure every job done is done as efficiently as possible.”

- Joyce Gould

Five star reviews.
black and brown leather padded tub sofa
black and brown leather padded tub sofa

Our Commitment To You

The ultimate goal is to make the process of selling your home as smooth and seamless as possible. Working together, we will determine the best possible price to sell your home in the least amount of time and inconvenience to you. With our combined digital marketing & public exposure, our goal is to sell your home at Market Value or higher on offer night. We are here to educate you on the market, selling strategies and how to navigate an offer on your property.

We are always here every step of the way. Even after we sell your home, we are dedicated to making sure your move, your closing and your transition into your new home is a pleasant and exciting experience. Our time together isn’t only a few weeks, we will spend many months emailing, having in person meetings and phone calls. We want to get to know you, understand your needs and make sure we make all of your real estate needs a reality while creating a long lasting relationship. Think of us as your Real Estate Partners.

Marketing Excellence Starts Here

Tailored marketing materials to enhance the appeal of your home

No matter the listing, we've got you covered with our stunning photography and videography.



Eyes on your property is our priority.

We believe that it is our responsibility to get as many eyes as possible on your listing. We run paid advertisements to target fitting buyers for your property and market stunning photos on all social media platforms. We are proud of our specific targeting media strategy to assist in finding a perfect buyer for your home.

Envisioning a space has never been easier.

Floor plans allow buyers to virtually explore your property from the comfort of their own home. Buyers are able to assess the functionality of the listing according to their wants and needs.

Listing details in stunning print marketing.​

With our printed feature sheets, your property will be showcased in a unique and memorable way providing a dynamic experience that will capture immediate attention. Your property will be elevated to the next level, leaving a lasting impression on potential buyers.

The digital spotlight you deserve.

We exclusively offer a full listing landing page to showcase your home prominently on our website which is accessible through the web and our QR codes.


Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing appeals to the most amount of buyers. We will work together to create a proposed timeline to show you when we would have to get started in order to go live on your desired date. This includes dates for a staging consult, professional house cleaning, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.


Sign Exclusive Listing Agreement

Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.


For Sale Sign Install

A for sale sign and coming soon rider will be installed a week or two prior to going live on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.


Staging & Improvement Consult

This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.


Pre-Listing Cleaning

We will send a cleaner in for a deep clean, including doors, baseboards and more!


Staging Install

Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.


Photo & Video Shoot

We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.


Launch To MLS

Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.


Hold Open Houses

We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on, MLS, and via social media.

two people sitting during day
two people sitting during day

Pricing Strategy

The importance of pricing "right".

Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract.

Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.

Listing Above Market Value


  • You leave room for negotiations

  • Assurance you haven’t left any money on the table


  • Will discourage qualified, educated buyers

  • Will sit on the market for a longer period of time & will lead to re-listing your home at a lower price to attract a new buyers

  • Will encourage buyers to buy other competing homes that are listed for market value

Market Value Pricing


  • Attracts qualified buyers within their budget

  • Shorter time on the market VS over pricing the home

  • If the price is slightly below what the buyers are feel it’s worth, it can generate multiple offers


  • “Missing out” on the ability to get multiple offers and wondering if you could have received a higher price if you went to market low & held an offer night to generate multiple offers

Listing Under Market Value


  • Create enough interest to generate a multiple offer scenario

  • Shorter time on the market

  • Generate a lot of interest and showings


  • Multiple offers are not a guarantee

  • Risk getting “low ball” offers

  • You may miss out on buyers who are qualified for a higher amount who may not have considered a property listed at this lower price point

  • Alienate buyers who have participated in multiple offer nights and no longer wish to compete against other buyers - “Buyer Fatigue”

Pricing Your Home For Sale

Your Property Comparables


white and brown wooden table and chairs
white and brown wooden table and chairs
brown wooden seat beside white wooden table
brown wooden seat beside white wooden table

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. Comparable sales are the best measure of value and point to a fair market price range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Comparable Sales​

Available Competition

In today’s market, the current competition is as important as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.

Neighbourhood Report

We have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. This

Stunning Staging

We're all guilty of judging a book by its cover.​ When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust those ads more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.

Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it's always worth investing in your home to net you more on the sale of your home.

Pre-List Home Inspection

When buying a home there are bound to be deficiencies. Even brand new homes will have issues that need to be addressed. No home is ever perfect. Performing a home inspection prior to listing your home will help in three different ways;

1. It will help us understand if there is anything that needs immediate attention prior to listing your home.

2. Helps the buyer understand where the deficiencies are and what to expect moving forward as the home ages.

3. Helps the buyer set their price based on what may need to be fixed in the home and ideally present you with a firm offer.

A home inspection will also tell the buyer about what you can't actually see with the naked eye. The age of the roof, furnace or air conditioner. Whether or not there has been a leak in the basement or inside the attic. What type of plumbing and wiring are in the home and so much more. A home inspection will educate your buyers and provide them with the information they need to make an educated decision when buying your home.

Warren Buffett

“We think the Berkshire Hathaway name will be good for HomeServices and HomeServices for Berkshire. When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they're working with and we think that the Berkshire Hathaway name will be reassuring to many of those people.”



Berkshire Hathaway HomeServices


A truly global brand.

Berkshire Hathaway Inc. is one of the most profitable, trusted and admired brands on the planet. When our name is associated with a project, it means something. It’s a global symbol of trust, integrity, stability, longevity and the highest standards of work.

Our real estate division has an unmatched global reach with more than 1500 top performing offices in Europe, Asia and North America. These partnerships allow us to literally reach out and connect with buyers in Toronto's hottest feeder markets.







Global markets need global connections. Ours are unrivalled!

Our Listings Current & Sold

Want more info?

Download our guidebooks to educate yourself on the buying & selling process.

Any questions?

Please feel free to contact us anytime.